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custom branding design FAQ
No matter what industry you're in, there are going to be thousands of other brands out there that do the exact same thing as you. Bold and colorful branding allows you to truly stand out from other providers. When I'm working with clients, we leverage design and marketing psychology to build custom brand identity design suites that deeply connect with the audience, giving them that "how did you get inside my head?!" type feeling.
If you're a new business or have hit an upper limit with your DIYed branding, a Stellar Brand Sprint is right up your alley. With this service, you get done-for-you, strategic branding design essentials done in 5 days.
If you're an established business, you are ready for expansive growth, and want to become top choice in your niche, you're likely a good fit for Visionary Brand Design. With this service, you get done-for-you, strategic, custom branding design with all the bells and whistles - done in 5-6 weeks.
- 30-Minute Brand Identity Strategy Call
- Mission Statement Development
- Core Values Development
- Moodboard Creation
- Primary Logo & Submark Design
- Color Palette (Primary, Secondary, and Neutrals)
- Curation of Font Collection
- Creation of 10 Portrait Size Social Media Graphic Templates (1080x1350)
- Revision rounds to ensure your brand elements look absolutely perfect
- Personalized Brand Style Guide
With Visionary Brand Design, you get done-for-you, strategic, custom branding design with all the bells and whistles - done in 5-6 weeks. It includes:
- 30-Minute Brand Identity Strategy Call
- Moodboard Creation
- Mission Statement Development
- Core Values Development
- Primary Logo & Submark Design
- Color Palette (Primary, Secondary, and Neutrals)
- Curation of Font Collection
- Custom Pattern Design
- Image + Text Treatment
- Custom Iconography
- Mockups Of The Branding Elements In Action
- Compilation of Brand Elements into Brand Style Guide
- Creation of 20 Portrait Size Social Media Graphic Templates (1080x1350)
- Creation of 4 Instagram Story Covers
A logo design is just one design element that we build within your brand identity design suite. Your brand identity is formed around the larger, identifiable feeling that is created within your brand.
Here's an example of this in action:
If you go to a restaurant, the logo is the brand's visual image that is displayed on the outside of the building. That business' brand identity includes the logo design, as well as many more visual elements, including their signature fonts on their menu, color palette of illustrations, iconography they use within printed items, patterns you'll see in their wallpaper, etc. Brands use all of these components consistently to influence their audience's perception of the business.
Having this well-rounded suite of assets helps you to create more flexibility as your business continues to grow. This is why we always recommend a full brand identity over a one-off logo design. Check out our Stellar Brand Sprint and Visionary Brand Design packages if you're ready to get this in place for your business.
custom Website design FAQ
If your goal as a business is to attract your most aligned clientele and drive them to purchase from you, you're going to need a website that goes beyond just pretty aesthetics. Strategic websites are built from a marketing and design psychology perspective. They speak directly to your target customers with visuals, messaging, and build a feeling around your brand. These website designs utilize marketing best practices to guide your audience toward action with your business by creating an easy-to-navigate user experience. They integrate search engine optimization, so that your business can easily be found on Google, Bing, etc.
Ready to get a strategic website design in place that helps you to achieve your business revenue goals? Check out our Stellar Website Sprint or our Visionary Custom Website packages.
Stellar Website Sprints take 1 day for Showit website design builds, 5 days for Squarespace website design builds, and 8 days for Wordpress website design builds.
Visionary Custom Website packages are completely custom tailored to your business' page buildout needs. Most builds take 8+ weeks to complete.
- Showit website design builds are $4k with a 1 day turnaround
- Squarespace website design builds are $8k-$13k with a 5 day turnaround
- Wordpress website design builds are $8k-$13k with a 8 day turnaround
Visionary Custom Website packages are completely custom tailored to your business' page buildout needs. These builds start at $15k, and typically have a 8-9 week turnaround.
- Showit (get your first month FREE using my affiliate link) is a fully drag-and-drop option for design-conscious businesses (in fact, this website is built on Showit!). It uses Wordpress for the blogging component of its sites, so you can supercharge your blog with all the bells and whistles. Excellent SEO capabilities, no code knowledge required, and super easy to maintain.
- Wordpress is an extremely flexible and powerful website platform. In most cases, it's a more affordable option than the other two listed here. Great SEO capabilities, endless plugins that you can leverage to add functionality, and it makes it easy to manage, organize, and optimize your content. While you can build nearly anything on this platform, it does have a bit of a learning curve (and in some cases, coding knowledge is required to make changes).
- Squarespace is a great drag-and-drop platform that comes equipped with SEO capabilities, mobile-specific design, blogging, shop features, and more. It's an excellent choice for service providers and those who want to sell a handful of digital / physical products.
Every website platform has strengths and weaknesses. In order to make the best recommendation for your business and goals, we recommend booking a free discovery call to chat.
With mobile optimization, your website will be able to be viewed across various screen sizes, creating a great website visitor user experience and building your brand's credibility.
When it comes to search engine optimization, we tackle the technical components of getting found online, integrating relevant keywords into your pages - from image file names to meta data and beyond, we've got you covered!
- Branding - Including your logo designs, iconography, color palette, font system, mission statement, core values, mockups of your brand design elements in action, etc.
- Your business goals - What is the main purpose of your website and what is the #1 thing that you want your audience to do when they visit your site?
- Brand photography - Custom photography that is specifically created for your business is always preferred (since no other businesses out there will be using those images). For best results, your brand photos should integrate your brand colors (this makes them look intentional within your website design) and embody the feeling that you are aiming to create with your brand. If custom photography is unavailable, stock photography can be used.
- Access to your website hosting, domain name, and third-party integrations - Website hosting and domain name purchases are kept on the client's side to ensure that billing information can be kept current.
- Copywriting - All of the words that go onto each of your website pages must be provided. Need a copywriter? We're always happy to refer you to one of our awesome partners. Mention this on your discovery call and we will get you sorted.
Brand & Marketing Mentorship FAQ
You know you need to market your business, that you want to reach more clients, sign high-ticket packages and yet... you feel stuck in overwhelm, indecision, and the echo chamber of the strategies you're seeing online.
This is why we built The Visionary HQ - where we create a standout brand and a custom strategy to help you get laser focused, streamline your process, and finally feel confident in how you're showing up.
With brand and marketing mentorship, you get to tap into our nearly two decades of experience - and get access to the same strategies that we use when working with million dollar brands.
Book a free, no pressure discovery call to see if it's the right fit for you.
Typically, mentorship clients have been in business 1-2 years and are looking to get creative direction and marketing guidance on their business as a whole. We look at their offers, social media presence, website design, email marketing, networking strategy, printed marketing materials, systems and automations to see if there are opportunities for positioning them for higher quality / volume of clients.
Book a free, no pressure discovery call to see if it's the right fit for you.
We look at your business on a wholistic level. Whether you're optimizing your website design for more sales... or working through a mindset block as an entrepreneur... or curious about how to leverage the audience that you currently have to scale your revenue - no question is off-limits in our private chat channel. This is the space where you get direct access to your mentor (Megan Gersch) and you can voice note back and forth.
Some of our past trainings have included how to build a sustainable offer suite, email marketing strategy roadmap, setting your 2026 marketing strategy, creating an unforgettable client experience, and more.
Book a free, no pressure discovery call to see if it's the right fit for you.
